3 Video Strategies for Homebuilders to Boost Sales with Social Media
Updated: December 12th, 2023
Introduction
Social media offers a unique opportunity for homebuilders and developers to showcase their communities, connect with potential buyers, and ultimate drive sales. Although many homebuilders post social media content, it is crucial to understand social media video trends and platform algorithms in order to create videos that generate maximum exposure and drive real results. Social media video trends are dynamic and ever-evolving so it’s important to research and analyze what kinds of videos are going viral at any given time and then create videos accordingly. For example, current trends on platforms like Instagram include dynamic-motion and fast-paced reels so posting a long and static horizontal video isn’t a good idea.
This article will present three kinds of social media videos every homebuilder should consider for their communities and developments while keeping in mind that they must be created with current video trends and algorithms in mind.
1) Development Progress Videos
Development progress videos can keep investors, future homeowners, and potential buyers engaged and excited about the progress. These videos can include stunning drone shots, showcase the scale of a development, and give context to its location and surrounding amenities. For large-scale developments, drone footage can be instrumental in demonstrating the scope and vision of a project.
Watching the development of their future homes unfold in real-time can significantly heighten the excitement and anticipation for future homeowners. This emotional connection can enhance their overall satisfaction and eagerness for the project’s completion.
Sharing progress videos can captivate potential buyers by offering a glimpse into the construction process. This transparency not only piques their curiosity but can also boost sales by demonstrating the project’s progress and potential.
Progress updates through videos can streamline the communication and decision-making process for the project management team. This approach also keeps investors and other stakeholders well-informed about the project’s status, fostering trust and transparency in the business relationship.
2) Model Home Videos
Model home videos offer an impactful way for homebuilders to attract potential buyers through enhanced visualization, wider reach, and increased brand recognition.
Model home videos allow potential buyers to visualize the space more effectively than still images or floor plans. Through video, viewers can experience the flow of the house, the functionality of the layout, and the overall feel of the living spaces. These videos can also focus on the unique features and fine details of a home, such as high-end finishes, custom woodwork, or smart home capabilities.
These videos can significantly expand the reach of the content, attracting a broader audience, including international buyers or those from different regions who are unable to visit the model home in person.
A well-produced model home video can be an excellent tool for building and reinforcing a homebuilder’s brand.
3) Project Completion Videos
The completion of a project is a significant milestone worth celebrating and showcasing. For homebuilders, creating project completion videos is a impactful way to highlight this achievement. These videos not only serve as a testament to the builder’s skill and dedication but also function as a powerful marketing tool.
These videos can provide a comprehensive look at the final product through aerial imagery, before-and-after comparisons, highlighting details, and serve as a powerful way to reinforce a homebuilder’s brand. Sharing these videos online also ignites buyer excitement for future projects securing demand well before the commencement of a new development.
Final Thoughts
Incorporating these video strategies into the marketing efforts of a community or development is a great way to streamline project management, ensure future homeowner satisfaction, attract potential buyers, and increase brand awareness. Understanding trends and algorithms and creating videos that align with them is the number one way to ensure social media video success.
If you’re a homebuilder or developer looking for powerful real estate media services that drive results, reach out to us at connect@relavix.com or go to www.relavix.com/builders to learn more about our services.
