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3 Video Strategies for Homebuilders to Boost Sales with Social Media

Admin — Tue, 12 Dec 2023 23:06:51 +0000

3 Video Strategies for Homebuilders to Boost Sales with Social Media

Updated: December 12th, 2023

Introduction

Social media offers a unique opportunity for homebuilders and developers to showcase their communities, connect with potential buyers, and ultimate drive sales. Although many homebuilders post social media content, it is crucial to understand social media video trends and platform algorithms in order to create videos that generate maximum exposure and drive real results. Social media video trends are dynamic and ever-evolving so it’s important to research and analyze what kinds of videos are going viral at any given time and then create videos accordingly. For example, current trends on platforms like Instagram include dynamic-motion and fast-paced reels so posting a long and static horizontal video isn’t a good idea.

This article will present three kinds of social media videos every homebuilder should consider for their communities and developments while keeping in mind that they must be created with current video trends and algorithms in mind.

1) Development Progress Videos

Development progress videos can keep investors, future homeowners, and potential buyers engaged and excited about the progress. These videos can include stunning drone shots, showcase the scale of a development, and give context to its location and surrounding amenities. For large-scale developments, drone footage can be instrumental in demonstrating the scope and vision of a project.

Watching the development of their future homes unfold in real-time can significantly heighten the excitement and anticipation for future homeowners. This emotional connection can enhance their overall satisfaction and eagerness for the project’s completion.

Sharing progress videos can captivate potential buyers by offering a glimpse into the construction process. This transparency not only piques their curiosity but can also boost sales by demonstrating the project’s progress and potential.

Progress updates through videos can streamline the communication and decision-making process for the project management team. This approach also keeps investors and other stakeholders well-informed about the project’s status, fostering trust and transparency in the business relationship.

2) Model Home Videos

Model home videos offer an impactful way for homebuilders to attract potential buyers through enhanced visualization, wider reach, and increased brand recognition.

Model home videos allow potential buyers to visualize the space more effectively than still images or floor plans. Through video, viewers can experience the flow of the house, the functionality of the layout, and the overall feel of the living spaces. These videos can also focus on the unique features and fine details of a home, such as high-end finishes, custom woodwork, or smart home capabilities.

These videos can significantly expand the reach of the content, attracting a broader audience, including international buyers or those from different regions who are unable to visit the model home in person.

A well-produced model home video can be an excellent tool for building and reinforcing a homebuilder’s brand.

3) Project Completion Videos

The completion of a project is a significant milestone worth celebrating and showcasing. For homebuilders, creating project completion videos is a impactful way to highlight this achievement. These videos not only serve as a testament to the builder’s skill and dedication but also function as a powerful marketing tool.

These videos can provide a comprehensive look at the final product through aerial imagery, before-and-after comparisons, highlighting details, and serve as a powerful way to reinforce a homebuilder’s brand. Sharing these videos online also ignites buyer excitement for future projects securing demand well before the commencement of a new development.

Final Thoughts

Incorporating these video strategies into the marketing efforts of a community or development is a great way to streamline project management, ensure future homeowner satisfaction, attract potential buyers, and increase brand awareness. Understanding trends and algorithms and creating videos that align with them is the number one way to ensure social media video success.

If you’re a homebuilder or developer looking for powerful real estate media services that drive results, reach out to us at connect@relavix.com or go to www.relavix.com/builders to learn more about our services.

3 Video Strategies for Homebuilders to Boost Sales with Social Media

December 12, 2023

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CALL US

(289) 971-6412

EMAIL US

connect@relavix.com

The post 3 Video Strategies for Homebuilders to Boost Sales with Social Media appeared first on Relavix.

5 Stages of Creating Successful Marketing Videos That Drive Results

Admin — Sat, 02 Dec 2023 00:21:32 +0000

5 Stages of Creating Successful Marketing Videos That Drive Results

Updated: December 1st, 2023

Introduction

This article provides an overview of a comprehensive 42-page guide titled Creating Successful Marketing Videos That Drive Results. For the complete guide, you can download it by visiting: https://relavix.com/free-video-guide/

At RELAVIX, our focus is on producing media for the real estate industry, catering to agents, brokerages, builders, and developers. While specializing in real estate, we’ve also successfully created marketing videos for diverse industries. Our experience has highlighted that irrespective of the industry, effective marketing videos follow a five-stage process:

Video Strategy
Video Pre-Production
Video Production
Video Post-Production
Video Marketing

Creating a successful marketing video goes beyond aesthetics; it’s about achieving tangible results like increased sales, lead generation, or heightened awareness. Any video that has proven successful and delivered real results has navigated through these five essential stages.

1) Video Strategy

The strategy of a video is the foundational and arguably the most important stage in producing a video.

Strategy isn’t only about the concept, script, or storyboard. It’s about the understanding the purpose of the video. Developing an effective strategy will help you make a video that actually has an impact on your business.

Guidelines for video strategy:

Understand the purpose behind creating your video.
Determine the biggest problem you’re looking to solve through the video.
Know your audience and target market.
Choose the two or three most important facts you want to convey through the video.
Decide which call-to-action will be most effective for your video.
Decide the emotional impact you want to leave on your audience.

2) Video Pre-Production

This is the stage where you need to visualize your video.

Visualizing is a very powerful tool that can be used to your advantage to create extraordinary marketing videos.

Video is an organic and creative method of communication and every project is different. There’s no straight forward way of producing a video.

Guidelines for video pre-production:

Stay away from cliché concepts. Authenticity can be sensed by your viewers. Your brand is unique and your video should be too.
Don’t make your video too informational. Add depth through storytelling when developing your script and storyboard.
Choose good representatives. Their voice and body language play in important role in conveying your message.
Choose scenic locations and ensure you have permission to shoot there. Try to get a release form.
You can never plan too much for a video. Make detailed notes, have backups, and schedule everything.

3) Video Production

This is the stage where the video shoot takes place.

It’s shoot day. You’re on location and ready to record. Does it just take a camera and hitting the record button to make the video?

Well, you can make A VIDEO by just hitting the record button on a camera. But we aren’t here to talk about just any video. We want to create extraordinary high production value videos.

Guidelines for video production:

Get a camera that can record at least a 1920 x 1080 resolution and use a frame rate that fits your video style.
Sound is half your video. Make sure to capture high quality audio from a good mic even if it is your phone. It makes a world of difference.
Remember to have lots of available light whether its natural or artificial. It is what will make your visuals look extraordinary.
Stay away from shaky footage. Use a gimbal or stabilizer, tripod, flat surface or at least stay still while holding the camera in your hands to get smooth shots.
Plan your shoot, capture lots of footage, and be ready to improvise.

4) Video Post-Production

This is the stage where it’s time to edit and put your video together.

It’s a good practice to make use of the script and storyboard to assist you while you edit. This way you can arrange your footage strategically and effectively.

Remember when we said visualizing is a powerful tool? It’s time to turn that visualization into reality by putting all the variables together.

Editing takes a lot of patience and hard work. You need to be willing to put in hours at a time to edit your video.

Guidelines for post-production:

Utilize the script and storyboard to help you edit.
Watch all your raw footage first and organize it by naming the files for reference.
Arrange and match all your footage and audio in a sequence and ensure you use copyright-free sound.
Spend time perfecting small details and edit your video and audio in synchronization.
Get constructive feedback and apply it. Do not be afraid to seek help from professionals.
Render your video with platform specific settings and be patient and persistent in this time consuming stage of post-production.

5) Video Marketing

It’s time to share your video with your audience.

A successful video is incomplete without marketing. This is where you publish your video through the most effective channels and platforms to reach out to your target market.

Marketing is about distribution and making sure your video reaches people. You could have the most creative and high production value video but if no one knows it exists, it won’t have any meaningful impact on your business.

There are two ways to market your video. The no-budget method and the investment method.

The no-budget method: If you don’t have a budget for marketing, there are free ways to reach your audience. I have compiled five popular ways to distribute your video for free:

Post the video on all your socials and share.
Post the video on your website and landing page.
Include your video in your email campaigns.
Present your video at events.
Share your video in online communities such as blogs, groups, and forums.

It may seem difficult to generate buzz around your video if you don’t have a marketing budget. However, if you apply the methods I mentioned above consistently you will eventually see results. Be patient and persistent.

The investment method: Investing into advertising is the most lucrative way to market your video. The top three platforms for online video advertising are YouTube and Facebook and Instagram. To keep this article short, here are some useful resources for each one:

View YouTube’s free resources that can help you learn more about how to effectively advertise on the platform: https://www.youtube.com/ads/resources/

View Facebook’s free online courses that teach you about digital marketing on their platform: https://www.facebook.com/business/learn/

Guidelines for video marketing:

Distribution of your video is an important ingredient in the success of your project.
If you don’t have a marketing budget, you can share your video on socials and other channels for free.
If you have a marketing budget, advertising on platforms such as YouTube, Facebook, and Instagram can be very effective in distributing your video.
A/B test different variables in your ad campaigns to see which ones yield the best results.
Getting your audience’s attention within the first few seconds is critical.
Get inspiration through successful ads and implement the techniques and strategies used by bigger companies.

Final Thoughts

Video is an investment, not a cost.

Spending on the strategy, pre-production, production, post-production, and marketing of a video shouldn’t be seen as a cost but rather as an investment. The purpose of producing a high quality video is to amaze your target market and drive action in order to grow your business. The return-on-investment will be far greater than your initial investment.

There are a countless number of statistics that prove the power of video marketing in today’s accelerating digital world.

Video demands not only a financial investment but also an investment of time, creativity, critical thinking, and perseverance. I trust you’ve gained valuable insights from this guide and wish you success in all your video projects. For those interested in delving into the complete 42-page guide, it is available for download here: https://relavix.com/free-video-guide/

If you’re an agent, brokerage, developer, or a homebuilder looking for real estate media services, reach out to us at connect@relavix.com or go to www.relavix.com to learn more about our services.

3 Video Strategies for Homebuilders to Boost Sales with Social Media

December 12, 2023

5 Stages of Creating Successful Marketing Videos That Drive Results

December 1, 2023

6 Tips For Creating Viral Real Estate Property Reels in 2023

November 27, 2023

CALL US

(289) 971-6412

EMAIL US

connect@relavix.com

The post 5 Stages of Creating Successful Marketing Videos That Drive Results appeared first on Relavix.

6 Tips For Creating Viral Real Estate Property Reels in 2023

Admin — Tue, 28 Nov 2023 04:54:51 +0000

6 Tips For Creating Viral Real Estate Property Reels in 2023

Updated: November 28th, 2023

Introduction

Social media reels stand out as one of the most impactful methods for marketing real estate properties and communities. However, the mere act of posting a reel does not guarantee that it will go viral. Several factors influence the likelihood and potential virality of social media reels for properties and communities including the content of the reel, the platform algorithm, and consistency in posting. Regardless of whether your reels are posted on TikTok, Instagram, Facebook, or YouTube, here are 6 tips for creating viral real estate social media reels.

1) Vertical is better than horizontal.

The predominant viewership of reels occurs on mobile devices, which are configured for portrait orientation (vertical), unlike the landscape orientation (horizontal) of computer screens. Therefore, posting social media reels filmed in a landscape orientation is a waste of on-screen real estate. Filling up the entire screen of your viewers’ mobile devices is crucial in capturing their attention. Take a look at the difference below:

This image shows the difference between a video filmed in landscape orientation (left) and a video filmed in portrait orientation (right) posted as a reel on Instagram.

Simply put, a vertical reel equals to more on-screen real estate which leads to increased viewer attention which increases the likelihood of them watching resulting in a higher retention rate and ultimately, algorithmic promotion.

2) The first 3 seconds matter the most.

Viewers demand instant captivation which means your reel must capture their attention within the first 3 seconds. If the content of your reel does not excite them in the first 3 seconds, you will have lost their attention causing them to swiftly skip the reel. Don’t waste any time getting to the most interesting and exciting shots of the properties. One of the best ways to begin a real estate social media reel is with a dynamic and creative drone shot. See the next point for an example.

3) Dynamic motion and fast-paced editing leads to higher retention rate.

Static and stationary shots are boring. Shots with dynamic motion are way more interesting to watch. Fast-paced editing also leads to higher retention as it keeps the viewers hooked onto the video. Take a look at the following example of dynamic motion coupled with fast-paced editing:

This reel was produced for Rand Developments to market Aspen Fields, a stunning community of 34 townhome units in London, Ontario.

4) Creativity is rewarded.

While copying popular trends may generate positive results, the most lucrative reels often exhibit originality and creativity. Viewers are more inclined to share reels that are original and creative. This may seem difficult as it requires investing more time into developing an original concept and script however the reward of virality is worth the effort.

5) Call-to-action drives results.

The whole purpose of real estate social media reels is to drive action. Often people post reels with their call-to-action at the very end, or worse, not at all. It’s crucial for your call-to-action to be present, either at the top or bottom, throughout the entire duration of the reel.

6) Consistent posting = more viral opportunities.

Consistently posting reels increases chances of virality. It’s important to note that not every reel will garner a substantial amount of views. Virality is rare and the only way to increase its chances of happening is to increase the number of opportunities. Every posted reel is another opportunity.

I produced seven reels for one of my clients over the course of several months. While the initial six amassed only a few thousand views, the seventh reel garnered a staggering 170,000 views. The unpredictability of virality means that the only way to increase the likelihood of it happening is by consistently posting without compromising on quality.

Final Thoughts

Social media reels can really drive action because of their potential to reach tens of thousands, if not, hundreds of thousands of people. Leveraging this form of marketing is crucial for real estate professionals to effectively promote their properties and communities.

If you’re an agent, brokerage, developer, or a homebuilder looking for real estate media services, reach out to us at connect@relavix.com or go to www.relavix.com to learn more about our services

Relavix

3 Video Strategies for Homebuilders to Boost Sales with Social Media

3 Video Strategies for Homebuilders to Boost Sales with Social Media

Introduction

1) Development Progress Videos

2) Model Home Videos

3) Project Completion Videos

Final Thoughts

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5 Stages of Creating Successful Marketing Videos That Drive Results

5 Stages of Creating Successful Marketing Videos That Drive Results

Introduction

1) Video Strategy

2) Video Pre-Production

3) Video Production

4) Video Post-Production

5) Video Marketing

Final Thoughts

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6 Tips For Creating Viral Real Estate Property Reels in 2023

6 Tips For Creating Viral Real Estate Property Reels in 2023

Introduction

1) Vertical is better than horizontal.

2) The first 3 seconds matter the most.

3) Dynamic motion and fast-paced editing leads to higher retention rate.

4) Creativity is rewarded.

5) Call-to-action drives results.

6) Consistent posting = more viral opportunities.

Final Thoughts

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